Press That Pops 2025: Swig and the Rise of Dirty Soda

Swig is very popular in Utah but also across the country. From local enthusiasts to TikTok stars, everyone is loving Swig’s fizzy and creamy drinks. It is famous for its fun combinations of soda, big flavors, and a menu that everyone adores. Swig is changing people’s minds about drive-thru drinks. Let’s look at the latest news, stories, and trends that are making Swig and dirty soda a sensation across the country.

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Larry H. Miller Company Buys Majority Interest in Swig Soda Shop, Savory Fund-Owned

Swig is gaining popularity among large investors. Larry H. Miller Company recently acquired much of Swig from Savory Fund, the private equity firm that helped to grow the soda shop.

• This move gives Swig more financial support.
• It indicates how committed serious investors are towards the dirty soda trend.
• Swig now has what it takes to expand into other states.

This transaction demonstrates that Swig is more than simply a Utah soda fountain; it’s a brand primed for expansion throughout the U.S.

Swig Cups Guide 2025

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What is ‘Dirty Soda’? It’s a Utah drink that is making waves across the country.

If you are not familiar with dirty soda, the term will sound strange. But in Utah, it is a favorite beverage with soda, flavored syrups, cream, and a splash of lime or fruit puree.

• Treat it as a tasty break from your usual cola or lemon-lime soda.
• It tastes fresh, sweet, and usually smooth.
• Utahans adored it for years, but it’s finally taking off elsewhere.

Dirty soda is not a regional beverage anymore. Due to TikTok, this colorful drink is trendy everywhere in the United States.

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Olivia Rodrigo caused ‘Soda’ to go viral on TikTok, and we tried it.

The dirty soda trend started when pop star Olivia Rodrigo, who made popular songs like “Drivers License,” was seen on camera consuming a soda. That was enough to place soda on the map.

• Fans immediately rushed to TikTok to give soda a try.
• Viral videos of taste tests and Swig drive-thru runs.
• Most people comment that the mixture of syrup, cream, and bubbles reminds them of dessert in a cup.

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A global TikTok phenomenon for soda that began in Utah and has become a phenomenon worldwide.

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Utah’s ‘Dirty Soda’ War May Bring a Major Change.

There are a few soda shops in Utah, and they compete with one another. Some refer to it as the soda war because Swig, Sodalicious, and other businesses attempt to get loyal customers.

• Every store has its own special recipes and catchy names.
• The rivalry has prompted the drinks to be even more creative.
• Rather than falling behind, the conflict has sparked a dirty soda movement across the country.

For others, this “soda war” is the reason dirty soda is no longer just a Utah phenomenon it Is on the cusp of mainstream American beverage culture.

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Why Swig Is One to Watch

Swig has created a minimalist menu with clever means of expansion. Instead of opening big restaurants, most of its restaurants are small drive-thru soda shops, some of which are even housed in shipping containers.

Why individuals believe Swig is a brand to watch.

• Fast service: Easy drive-thru model.
• Innovative menu: Endless soda and flavor choices.
• Expansion plans: Supported by large-scale investments.

Swig is a fun environment and has many repeat customers, so it will be the dominant force in the dirty soda craze.

Swig is a success story. Swig is expanding. Swig is growing.

No, You Can’t Get Fries With That Drive-Thru Soda Shop Video Confuses Many

A viral video of Swig’s drive-thru soda stand fooled many on the internet. Some were amazed a store merely sold beverages no fries, no burgers, only soda.

• The video sparked debate about whether a soda-only shop could succeed.
• Fans immediately exclaimed about all the fun drink combinations.
• Swig doesn’t sell fast food; they sell happiness in a cup.

And clearly, the idea works the chain continues to expand while going viral on social media.

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Dirty soda: What is dirty soda? Here’s why this drink went super viral on TikTok.

Dirty soda did not appear overnight. It became popular via word of mouth on social media.

• TikTok users post drink hacks and do-it-yourself recipes.
• Hashtags such as #DirtySoda and #Swig have millions of hits.
• Influencers share their favorite Swig orders, which generates buzz.

What you get instead is a beverage trend that pairs cool appearances with moments you can share, perfect for TikTok’s short-form videos.

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New Soda Concept to Open Second Texas Location in McKinney This Friday

Swig is going national. Doing well outside of Utah, Swig is taking its dirty soda concept to Texas.

• McKinney, Texas, will soon have its second Swig store.
• Citizens are waiting anxiously to taste Utah’s infamous dirty soda.
• The expansion signals Swig’s desire to become a national brand.

This Texas expansion shows that Swig is not just a local drink shop anymore; it is growing across the nation.

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I Just Won’t Shut Up About Dirty Soda

People who try dirty soda become addicted. Why? Because it’s something different altogether.

• The combination of the soda, cream, and flavorings is something unique.
• Others liken it to an ice cream float but lighter and fizzier.
• Once others experience it, they continue to come back for more.

Soda is NOT just a beverage it is unique. That’s why all the internet entries say “I can’t stop talking about dirty soda”

Dirty soda review: why soda is so popular and the dirty soda obsession.

The Best-Selling Snack in Every State

Each state has its own unique signature snack, but the hippest food in Utah at the moment is dirty soda. Like Texas with its barbecue and Maine with its lobster rolls, soda is a Utah classic.

Individuals visiting Utah usually make a stop at Swig to see what all the fuss is about. Now that Swig is expanding, dirty soda could become a favorite snack-and-beverage option in all states.

Swig Hosts Third-Annual ‘Save the Cups’ Campaign

Swig is not just soda; it also gives back. Swig does its Save the Cups fundraising drive every year, raising funds for the treatment and research of breast cancer.

• Customers can purchase unique drinks and products.
• A portion of the sales goes to charity and poor individuals.

Learn everything you need to know about the Swig Secret Menu

 This is only one example of how Swig serves the community. This is one of the favorite amenities of Swig’s brand, indicating that the company is truly committed to providing more than beverages. Swig Save the Cups, the Swig breast cancer campaign, and the Swig charity event. 

Swig began life as a tiny drive-thru in Utah and now is a national household name. Dirty soda, word of mouth on TikTok, and endorsement by celebrities like Olivia Rodrigo have been the motors behind its rapid success. Good growth strategy, its move into Texas, and social initiatives like Save the Cups mean it is a company to watch. Whether you haven’t yet tried dirty soda or you are already a fan, one thing is for sure: Swig is revolutionizing the way Americans drink soda.